BTS’ ‘Swim’ sets sail on Han River cruise experience

As BTS’ new track “Swim” echoed across the Han River, a cruise ship slicing through the river became the center of a unique fan experience, blending music, visuals and memorable shared moments among fans under Seoul’s spring night sky. Following Spotify’s fan campaign event “Spotify X BTS Swimside” in New York on March 23, the fan experience continued at the Han River near Yeouido Hangang Park in western Seoul, where approximately 2,000 Spotify Premium users were invited from March 27 to 29.