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BMW M leads Korea's high-performance market, extends global streak
May 4, 2026
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BMW’s high-performance brand BMW M continued to lead South Korea’s premium automotive market while extending its record global sales streak to 14 consecutive years. BMW Korea sold 5,541 BMW M models in 2025, maintaining its position as the country’s top seller in the premium high-performance segment for a second straight year. The momentum carried into 2026, with first-quarter sales reaching 1,334 units, up 7 percent from a year earlier.
Globally, BMW M sold 213,457 vehicles in 2025, a 3 percent
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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