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Beyond espresso: Nespresso eyes wider coffee styles in Korea
April 23, 2026
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Posted 2 hours ago by
Nespresso Korea is charting new territory in 2026, moving from espresso to exploration with more diverse, customizable coffee styles and a new machine built for Korean life. Speaking at a media event on Thursday, CEO Park Sung-yong outlined a vision that builds on last year’s focus on collaboration while seeking more personalized consumer engagement.
“Through collaborations with partners such as Starbucks and Blue Bottle, we expanded our product portfolio,” Park said, adding that the company a
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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