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Baemin pickup orders jump 11-fold on BTS cafe campaign
April 20, 2026
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Woowa Brothers, the operator of food delivery app Baemin, said Monday its daily average pick-up orders jumped more than elevenfold after launching a support program for small cafes in collaboration with BTS. The company partnered with 100 small cafes in Jongno-gu and Jung-gu in Seoul to roll out a limited-edition drink, “The City Arirang Red Ade.” From April 6 to 19, Baemin supplied beverage recipes and key ingredients — including omija syrup for about 20,000 drinks — along with 20,000 ice cups

The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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